Marketing and Entrepreneurship Education

marketingThe purpose of the Marketing Education instructional program is to prepare students for advancement in marketing and management careers and/or future studies in two-year technical/community colleges or four-year colleges or universities. Marketing is a vast and diverse discipline. It encompasses activities within production, as well as aspects of consumption. It is as specific as procedures for inventory control and, at the same time, as general as the creativity needed in effective promotion. The function of marketing occurs in all industries. Application of skills in reading, writing, mathematics, problem-solving, and critical thinking are found throughout the curriculum.

Based upon the National Curriculum Framework and National Skill Standards, courses in Marketing Education provide students with essential skills necessary to succeed in the workplace. The basic skills of reading, writing, and mathematics are an integral part of the Marketing Education curriculum. Skills in academic and technical areas are combined with the use of technology to provide students the foundation our business and industry leaders demand. Emphasis is placed on the development of competence in marketing functions and foundations, economic foundations and human resource foundations, to create a well-rounded education, therefore enabling students to pursue further education in their chosen marketing career.
 
 
 
Courses Offered:

 

  • Marketing
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  • Marketing Management
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  • Principles of Business & Personal Finance
  • Personal Finance 
     
     
  • Small Business/Entrepreneurship
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  • Sports and Entertainment Marketing I
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  • Sports and Entertainment Marketing II
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  • Travel, Tourism, and Recreation Marketing
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  • Fashion Merchandising